Analyst research for data & analytics vendors
Original research that sparks.
Benchmark studies, surveys, ebooks, and business value studies from analysts with decades in this industry. Research that earns engagement, starts sales conversations, and gives AI tools something worth citing.
The problem
We live in the age of infinite surface-level content. Your buyers know it, and they’re done with it.
Generic ebooks and buzzword-heavy thought leadership get downloaded and ignored. Your buyers - data leaders, analytics directors, platform architects - are demanding deeper, more tailored content that addresses their specific challenges. Most vendors can’t deliver it. We can.
Three ways we work with you
Every engagement is custom-scoped. Whether project-based, retainer, or fractional, you choose.
01 · Original research
Independent evidence your buyers trust.
Benchmark studies, surveys, ebooks, and business value studies, written by analysts who’ve spent decades in this market.
Each study can include a mix of derivatives, such as a leadership summary, article series, graphics, and social and newsletter content. IronSpark-branded, co-branded, or white-labeled.
Our research helps you
Results depend on your distribution and offer.
02
Editorial-as-a-Service
An ongoing editorial function without the overhead. Strategy, creation, and execution - from website content to newsletters to podcasts.
03
Thought leadership
Give your executives and brand a distinct, credible point of view in a market where everyone sounds the same.
Why IronSpark
Agencies understand marketing. Analysts understand the space. We’re the only firm that brings both.
Decades in the data & analytics space
Our analysts have spent 20+ years in advisory, vendor, and editorial roles - from Gartner and Forrester to Network World, RTInsights, and Cloud Data Insights. They understand what data leaders actually care about.
Research that performs, not just impresses
We know what makes research credible to technical buyers and how to put it to work across marketing and sales: pipeline, sales conversations, and authority. One without the other doesn’t work.
Flexible attribution
IronSpark-branded for maximum third-party credibility, co-branded, or fully white-labeled. We recommend what fits your goals, you decide.
Built for data & analytics vendors specifically
We don’t generalize. Your buyers are sophisticated. Your market is crowded. We create content that establishes credibility and authority in a space where products increasingly overlap.
The experience behind the work
Our analysts have advised 100+ enterprises, published research for Fortune 500 clients, and built editorial strategy at publications that shaped this industry.
IBM/Red Hat/Siemens/Microsoft/Sumo Logic/Gartner/Forrester/RTInsights/Cloud Data Insights
Work with us
Let’s create research that fuels your buyers’ journey.
Let’s talk about what you’re trying to achieve and whether we’re the right fit. We respond within one business day.
- Research based on deep knowledge and experience
- Strategy built around your buyers and your goals
- Flexible attribution: IronSpark-branded, co-branded, or white-labeled